What people are saying - Write a review
We haven't found any reviews in the usual places.
Gallup tells what makes a good
make the sales
3 other sections not shown
100 viewers adver advertisement as measured advertisement obtained advertisements ran Amana American Tourister ANALYSIS NAME CLASS appeared attention audience B. F. Goodrich Background basic benefit better advertisement better Starch build burger buying Canada Dry CLASS DATE Complete color copy research copy testing creative DATE A Complete DATE Complete text dealer effective engine Fabrilock factors full-page Gaines-burgers Gallup Gates Hammond Organ headline higher Starch ratings ideas illustration impact industry inquiries interviews issue Kodak look magazine mail-order advertiser ments merchandise NAME CLASS DATE Need offer picture Politz Polk Miller publication PULLED BEST f reader interest figures Readex ready-to-feed refrigerator responses per 100 sales points selling Similac specific Starch Importance Starch scores STUDENT ANALYSIS NAME sumer techniques tells Testing Method Principle(s text of advertisement things Thousand Island Dressing tion tisement Toast-R-Oven TV commercial vertisements Volvo women readers