Which Ad Pulled Best?: 50 Case Histories on how to Write and Design Ads that Work

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Philip Ward Burton, Scott C. Purvis
NTC Business Books, 1993 - Business & Economics - 142 pages
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

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About the author (1993)

Scott Purvis is the president of Gallup & Robinson, Inc.

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