The reissue of a classic MIT Press title first published almost thirty years ago tracing the theme and variations in the architecture of the White Tower hamburger chain and recapturing a nearly forgotten piece of American history.
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advertising architect architectural automobile Babe Ruth basic Boston Broad Street Subway Buffa1o building Fig building's surface built Camden cantilevered carhops Charles Johnson cities clean commercial strip corner location counter countermen curb service curved corners customers decorative deluxe towers Detroit developed effect efficient entrance entrepreneurs expensive exterior facade fast-food freestanding glass glazed brick gooseneck lamps griddle Haffeman highway horizontal illuminated imagery impact individual building inside interior Johnson's designs lease ln other words looked McDonald's medieval Menands menu Milwaukee modern motif moved movie theater night Paterson Philadelphia photographs pilasters plate porcelain enamel postwar pure cube real estate renovations restaurant roadside towers Rochester scale shops Siesel signpost stainless steel stools streamlined streamlined Moderne street style stylish subway symbol Syracuse T. E. Saxe's trolley truck Valentine visible visual Vitrolite Washington 2A 1940 York 13