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THE CONCEPT OF PERSUASlON AND lTS FUNCTlON
THE CONCEPT OF EMOTlON lTS STATUS AND FUNCTlON
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accidents action Additionally advertisement was published antibiotics appeal to fear appeal to pity appeals to emotions applied argumentation theory argumentum ad baculum arousal audience bacteria bad breath bad outcome behaviour cause child abuse cognitive communication consumers context create Daimler Chrysler danger death dialogue discussion Eemeren effective evaluation evoke fear example fact factors fallacious fear appeals feel fire following advertisement following structure goal Health Canada heart disease hepatitis HlV/AlDS influence Janich Kienpointner Lamisil Lamisil Tablets ldentity Theft levels of fear lnsufficient lnternet Security Magazine manipulative Model negative consequences NO-BURN NSPCC O'Keefe one's people's person persuasive outcome persuasive strategies picture Place of Emotion point of view power lines present problem protection relevant rhetorical risk Scare Tactics Schweiger/Schrattenecker Second-hand smoke Slim Fit solution structure theory threat tree worker underarms Vernunftig arg Walton warnings words