Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

Front Cover
Harvard Business School Press, 2003 - Business & Economics - 238 pages
2 Reviews
Barry Nalebuff and Ian Ayres is a primer for fresh business thinking and offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.

What people are saying - Write a review

Why not?: how to use everyday ingenuity to solve problems big and small

User Review  - Not Available - Book Verdict

The notion that innovation can be"routinized" is a perennial theme of business theorists. This engaging primer is more insightful than the usual free-associational, brainstorming protocols. Economist ... Read full review

User Review - Flag as inappropriate

I really enjoyed this book, particularly in terms of trying to apply existing solutions to new problems, given we generally start with the problem and hope to find solutions for them. I think any budding entrepreneur will find their problem solving techniques highly useful for their initial idea conception stage.  

Other editions - View all

References to this book

About the author (2003)

Ian Ayres is William K. Townsend Professor of Law at Yale Law School.

Bibliographic information