Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small
Barry Nalebuff and Ian Ayres is a primer for fresh business thinking and offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.
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Why not?: how to use everyday ingenuity to solve problems big and smallUser Review - Not Available - Book Verdict
The notion that innovation can be"routinized" is a perennial theme of business theorists. This engaging primer is more insightful than the usual free-associational, brainstorming protocols. Economist ... Read full review
I really enjoyed this book, particularly in terms of trying to apply existing solutions to new problems, given we generally start with the problem and hope to find solutions for them. I think any budding entrepreneur will find their problem solving techniques highly useful for their initial idea conception stage.