Why We Buy: The Science Of Shopping

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Simon and Schuster, Jun 2, 2000 - Business & Economics - 256 pages
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
 

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Contents

If You Can Read This Youre Too Young
137
Kids
151
iV
165
The Sensual Shopper
171
The Big Three
194
Time
201
CashWrap Blues
208
The Internet
227
Come Fly with Me
254
Windows of the World
268
Final Thoughts
280
Acknowledgments
293
Index
299
Copyright

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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