Why We Evaluate: Functions of Attitudes

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Gregory R. Maio, James M. Olson
Lawrence Erlbaum, 2000 - Psychology - 466 pages
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As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.

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About the author (2000)

James M. Olson is on the faculty of the Bush School of Government and Public Service at Texas A&M University, where he teaches courses on intelligence and national security. He served his entire career in the CIA??'s Directorate of Operations. His career highlights include serving as the chief of CIA counterintelligence at CIA headquarters and in overseas assignments in Moscow, Vienna, and Mexico City. He lives in College Station, Texas.

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