Wild Ride: Inside Uber's Quest for World DominationLa 4e de couverture indique : "Both Uber and Kalanick have acquired a reputation for being combative, relentless, and iron-fisted against competitors. They've inspired both admiration and loathing as they've flouted government regulators, thrown the taxi industry into a tailspin, and stirred controversy over possible exploitation of drivers. They've even reshaped the deeply ingrained consumer behavior of not accepting a ride from a stranger. In Wild Ride Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's inexorable rise: from its murky origins to its plans for expansion into radically different industries. Drawing on exclusive, in-depth interviews with Kalanick, Uber employees and competitors, as well as a brief stint behind the wheel himself, Lashinsky offers the first inside look at Uber's global empire." |
