Wildfire Risk: Human Perceptions and Management Implications

Front Cover
Wade E. Martin, Carol Raish, Brian M. Kent
Earthscan, 2008 - Business & Economics - 310 pages
"Wildfire Risk follows from an increasing awareness among fire experts that relying on fire behavior models from the physical sciences to design a risk management program is no longer sufficient -- and that simply increasing public knowledge related to wildfire hazard does not necessarily lead to appropriate risk reduction behaviors. Public land managers, property developers, landowners, and politicians must ask more about the social and psychological factors that motivate people to respond appropriately to risk. Thus far, the majority of research and applied work about human responses to wildfire mitigation has been directed toward individuals rather than communities. Drawing heavily upon health and risk communication, the contributors highlight the ways that communities and individuals respond to wildfire risk. They discuss how outreach and education can influence community and individual behavior, and they explore differences among ethnic/racial groups and between genders with regard to values, views, and attitudes about wildfire risk and management. They explore the role of public participation in each stage of wildfire risk assessment and mitigation, as well as in planning for evacuation and recovery after fire. Wildfire Risk concludes with a dedicated section on risk-modeling, with perspectives from the decision sciences, geography, operations research, psychology, experimental economics, and other social sciences." -- Publisher description.

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About the author (2008)

Wade E. Martin is a professor of economics at California State University, Long Beach, and is editor of the journal Contemporary Economic Policy. Carol Raish is a research social scientist at the USDA Forest Service's Rocky Mountain Research Station Albuquerque Lab. Brian Kent is project leader in Natural Resource Assessment and Analysis at the Rocky Mountain Research Station.

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