Wiley Pathways E-Business

Front Cover
John Wiley & Sons, Mar 28, 2008 - Business & Economics - 480 pages
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
 

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Contents

BRIEF CONTENTS
1
SelfCheck
14
Creating
18
THE LAW ETHICS
23
PLANNING
63
2
69
3
75
CHAPTER4 FINANCING
97
MARKETING
219
EFFECTIVELY
251
EBusiness Customer Service
279
PART 3
295
Equipment Software and Web Hosting
307
Successful Web Site Design
337
SelfCheck
360
TRACKING
371

SelfCheck
104
ACCOUNTING
133
PART 2
161
PRODUCTS
191
Tracking and Analyzing Customer Data 371 14 EBusiness Security
401
Glossary
433
Copyright

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About the author (2008)

Greg Holden is the author of more than thirty books on computers and the Internet. Virtually all of his books provide both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet. Some recent titles that Holden has been a part of include eBay PowerUser's Bible and Starting an Online Business for Dummies, both published by Wiley.

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