Win Bigly: Persuasion in a World Where Facts Don't Matter
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
· Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.
What people are saying - Write a review
Win Bigly: Persuasion in a World Where Facts Don't MatterUser Review - Publishers Weekly
Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016, Adams predicted that Donald Trump would win the ... Read full review
HOW TO MAKE PEOPLE IMAGINE YOU AS PRESIDENT
GoDziLLA GETS IN THE GAME of DoES HEP
How To win BY A HAIRCUT
WHY Joining A TRIBE MAKES You PowerFUL
THE THIRD ACT
HOW TO FIND OUT IF YOU ARE A SIMULATION
SETTING THE TABLE
HOW TO DESIGN A LINGUISTIC KILL SHOT
Other editions - View all
Access Hollywood American analogies asked believe blog brain brand campaign candidate Trump cognitive dissonance confirmation bias context created credibility David Duke debate decisions Dilbert Donald Trump emotional example experience facts Gary Johnson Godzilla happen High-Ground Maneuver Hillary Clinton Hitler human hypnosis hypnotist idea illusion imagine irrational learned look lots mass delusion Master Persuader matter mind moist robot movie Nate Silver negotiating nickname observers ofthe opinion percent person Persuasion Filter persuasion skills PERSUASIon TIP policies political Pre-Suasion prediction President Trump probably problem pundits rational reason Republican Robert Cialdini Rosie O'Donnell scandal sense simulation situation slogan smart social media someone story suasion talent stack talking technique tell things tion topic trained persuader Trump supporters Trump won Trump's critics Trump's persuasion Trump's win tweet Twitter understand vote voters wall Wikileaks wizard words worldview wrong