Win Bigly: Persuasion in a World Where Facts Don't Matter

Front Cover
Penguin, Oct 31, 2017 - Psychology - 304 pages
0 Reviews
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
 
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
 
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
 
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
 
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
 
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.
 

What people are saying - Write a review

Win Bigly: Persuasion in a World Where Facts Don't Matter

User Review  - Publishers Weekly

Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016, Adams predicted that Donald Trump would win the ... Read full review

Contents

PART
3
PART
5
THE MOST IMPORTANT PERCEPTUAL SHIFT IN HISTORY
17
PART 2
31
COGNITIVE DISSONANCE
48
MASS DELUSIONS
62
How PREsident TRUMP DoEs
83
THE PERSUASION STACK
99
HOW TO MAKE PEOPLE IMAGINE YOU AS PRESIDENT
143
GoDziLLA GETS IN THE GAME of DoES HEP
162
How To win BY A HAIRCUT
187
WHY Joining A TRIBE MAKES You PowerFUL
205
THE THIRD ACT
235
ELECTION NIGHT
253
HOW TO FIND OUT IF YOU ARE A SIMULATION
267
INDEX
281

SETTING THE TABLE
116
HOW TO DESIGN A LINGUISTIC KILL SHOT
129

Other editions - View all

Common terms and phrases

About the author (2017)

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.

Bibliographic information