Win Win Marketing: The Essential Guide to Increasing Profits, Getting New Customers and Growing Your Business in Today's Markets

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Amy Foxwell, Jun 9, 2011 - Business & Economics - 188 pages
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“This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before.”-Former chief evangelist of Apple and marketing guru, Guy Kawasaki “The book is FANTASTIC – it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them” - Lia Banton, Small Business Consultant “A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth.” David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates” Marketing is a conversation and Amy's book will help you take it to a higher place.” Tim Sanders, Business guru and author of Love is the Killer App and Today We Are RichTHE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support.Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream.This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated.In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas.Win Win Marketing will benefit all readers with its uniqueness:- combining a 'self-help' approach with down to earth practical marketing ideas- presenting a customer centric and positive way to approach marketing and business growth- easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply- providing insider tips and resources to make the ideas immediately applicable- easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more.The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guide and a psychological boost.
 

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Contents

The Win Win Marketing Philosophy
10
All You Really Need to Know about Increasing Profits
17
Can You See the Future?
24
Measure Your Way to Increased Profits
31
Keys to Using Metrics
39
Harnessing the World Wide Web
78
How Search Engines Work
85
Target Fixation
104
8 Keys to Ejfective Advertising 11 6
121
Direct Marketing and Creating the Perfect Hit List
127
Filling Down Times
134
Management
162
The Price is Right
168
BUSINESS WISDOM
174
About the Author
181
Copyright

Free Advertising or the Art ofPublic Relations 1 07
111

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About the author (2011)

Amy Foxwell is the owner of Foxwell Associates and creator of the Win Win Marketing System series. She is a recognized expert in the field of Customer Marketing. For over 15 years she has worked throughout the world with both Fortune 500 companies such as Microsoft, Disney, AOL, Vivendi and Channel 4, as well as small businesses and start-ups to develop and apply customer centric marketing. She is member of many business networks and is a frequent contributor and speaker on marketing topics. Ms Foxwell's customer centric mantra is timely in today's market. Her message is compelling, immediately applicable and pragmatic. Her goal is to help businesses both large and small achieve long-term growth by doing what's best for the customer. Feeling strongly that successful customer-centric businesses are the backbone of a strong and happy society, helping business owners with the Win Win marketing system has become the focus of her professional life. She is author of several marketing guides and industry specific marketing and business systems such as the Win Win Small Business Marketing System and the Win Win Restaurant Marketing System. Foxwell Associates has offices in both the US and France. Amy Foxwell lives in the south of France with her partner Jean Sebastien, her two children, her two cats and her flat-coated retriever.

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