Winners Take All - The 9 Fundamental Rules of High Tech Strategy

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Lulu.com, 2006 - Business & Economics - 264 pages
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High Tech-based markets move so fast that getting things right becomes infinitely more important than it used to be. Category winners increasingly take it all (market share, revenues, profits, growth, market valuation) while others fight for whatever is left. The good news is that there are 9 really simple rules that companies can follow to help them be successful in tough times. These rules have been used by companies such as Google, Apple, Symantec, Salesforce.com, Netflix, Intel, Dell, Texas Instruments, and Microsoft. This book shows how these winners have applied these rules strategically to gain competitive advantage. It also shows practical tools that the entrepreneur and the product and corporate managers can use to implement the rules. These 9 Rules apply to small and large companies; product, service, web, and innovation-based companies; consumer and enterprise-oriented companies. They apply at the beginning, middle, and end of the product lifecycle
 

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Contents

Feel The pain Then deVelop your
1
Focus Win groW repeaT
23
add Value noT FeaTures
51
haVe a sTory communicaTe clearly
71
iTs a risky World sell conFidence
101
conVerT champions noT deals
127
choose The righT parTners manage
149
design producTs and serVices ThaT
171
youre doing Well congraTulaTions
199
abouT The auThor
225
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