Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It

Front Cover
Stationery Office, 1988 - Business & Economics - 416 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

chapter
1
Why So Few Are Making So Much 1 A Business Thats Begging
13
Your Indispensables
19
Copyright

17 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1988)

Joan Throckmorton is a direct marketing specialist with more than 30 years' experience in the field, is head of her own marketing and creative consultancy in Pound Ridge, New York.

Bibliographic information