Winning in Emerging Markets: A Road Map for Strategy and Execution
Harvard Business Press, 2010 - Business & Economics - 247 pages
About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.
The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders.
Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets.
They explain how to:
Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
About the Authors : -
Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.
Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.
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I've used this to develop a deeper emerging markets strategy for my company. It's nice to find authors like Krishna Palepu and Tarun Khanna who understand that not all emerging markets are alike.
Three Exploiting Institutional Voids as Business Opportunities
Seven The Emerging Arena
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