Winning in Emerging Markets: A Road Map for Strategy and Execution

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Harvard Business Press, 2010 - Business & Economics - 247 pages
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About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders.

Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets.

They explain how to:

  • Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems
  • Identify opportunities to fill those voids, for example, by building or improving market institutions yourself
  • Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities

    Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

    About the Authors : -

    Tarun Khanna
    is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.

    Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.

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    I've used this to develop a deeper emerging markets strategy for my company. It's nice to find authors like Krishna Palepu and Tarun Khanna who understand that not all emerging markets are alike.

    Selected pages

    Contents

    Introduction
    1
    The Nature of Institutional Voids in Emerging Markets
    13
    Spotting and Responding to Institutional Voids
    27
    Exploiting Institutional Voids as Business Opportunities
    53
    Multinationals in Emerging Markets
    83
    Emerging Giants Competing at Home
    127
    Emerging Giants Going Global
    165
    The Emerging Arena
    203
    Notes
    217
    Index
    231
    About the Authors
    247
    Copyright

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    About the author (2010)

    Krishna Palepu is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development at the Harvard Business School. Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.

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