Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging "age of Abundance"

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AMACOM, 1996 - Business & Economics - 246 pages
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Winning the race for value. While the metaphor of crossing the finish line first is simple enough, the concept of "value" is considerably more illusive. Yet value is one of the most important factors in determining if your company will thrive - or even survive - in a world of radical economic changes. Winning the Race for Value points you toward the best path for ensuring success.
This provocative book reveals how two seismic forces - the emergence of global markets and the knowledge revolution - are changing what customers want and how companies meet their needs. This affects products, services, and even entire industries. What customers considered valuable in 1985 was obsolete by 1995. And what constitutes value today may radically differ ten years from now.
The key, then, is to project what customers in your industry will conceive of as value, then take that information to move with value, rather than against it. If you can do this, you will reap the rewards of an "Age of Abundance," as the authors envision an era that is creating boundless opportunity for those who can compete in the new economy.

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About the author (1996)

Originally from Montreal Canada, Barry Sheehy holds degrees from Loyola and McGill Universities. Mr. Sheehy's lifelong passion for history has continued since his early years as an officer in the Canadian Armed Forces. He holds the Canadian Armed Forces Decoration. After leaving the military, he entered the entrepreneurial world of business consulting where he acquired clients from New York to London and as far away as Dubai and Hong Kong. Barry is the author or contributing author of several books and over fifty published papers and articles. Barry's ongoing interest in history eventually focussed his attention on America's most complete, surviving, antebellum, southern city - Savannah. He was particularly interested in the city's wartime experience. After many years of exhaustive research, Sheehy began the task of final development, aided by an all-volunteer team of skilled professionals in 2005.

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