Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the FutureTrying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: - Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them. |
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LibraryThing Review
User Review - willszal - LibraryThingI’ve just finished reading a phenomenal book called “Winning the Story Wars" by Jonah Sachs. It’s a handbook about the most powerful shaping forces of our world: our myths. And we’ve hit a myth gap ... Read full review
LibraryThing Review
User Review - RajivC - LibraryThingThis book had much promise, and did partially deliver on the promise. There were some very good points about the art of story telling, and myth, and I think that Jonah started well. I like the concept ... Read full review
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