Winning the Information Game: Seven Steps to Market Domination

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Executive Excellence Publishing, 1999 - Business & Economics - 166 pages
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Technological capability is driving what has become known as the Information Age. As we approach the 21st century, we face a paradox in that computers have caused many companies to fall behind rather than leap ahead in how they use the information technology being provided in ever-increasing volumes. The problem is not with the information systems, but with the people who use them. It's about our ability to develop new ways of handling and presenting information. This readable, timely, and useful book --

provides new ideas on making clearing house information available and immediately useful to companies

gives greater market leverage

generates competitive advantage for companies

includes a definitive roadmap for business professionals

teaches how to better collect, package, and use feedback

comes interspersed with dozens of case studies

includes Internet humor and insights about working with complex information

Driving Information offers new thinking about collecting information and making it instantly consumable for your companies and its customers.

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Contents

Preface
13
Win the Battle Within
29
Solve the Riddle of the Three Is
53
Copyright

6 other sections not shown

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About the author (1999)

Timmerman's nickname is Tim. He is COO of Direct 1. Previously, Tim headed USAA's Member Relations and Feedback operations. He is a graduate of the U.S. Military Academy (West Point) and holds both an M.A. and Ph.D. from Duke University.

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