Winning with promotion power: 100 best of the best promotions : the Reggae Award winners, Promotion Marketing Association of America, Inc
Dartnell Corp., Mar 1, 1994 - Business & Economics - 248 pages
Put this compendium to work for you as a sourcebook of invaluable ideas. Fine-tune the most successful and compelling sales promotions of the past 10 years to create your own off-the-charts sales promotions. These award-winning promotion campaigns have been honored by the Promotion Marketing Association of America (PMAA) based on their originality, execution, and results.
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A&W Root Beer advertising AGENCY Alka-Seltzer Apple IIGS awarded awareness BACKGROUND/MARKETING SITUATION Barq's bottlers brand campaign CAMPAIGN/EVENT catalog Coca-Cola coffee COMPANY competition competitors consumer contest Coors Corporation coupons Crayola Create customers dealers Denny's developed direct mail distributed distributors employees encourage entry forms event execution feature ads Flintstones Frito-Lay game cards Gatorade Genuine Draft grand prize grocery H&R Block Hallmark Hallmark Card holiday in-store incentive included incremental industry Keystone Kids Club Kmart Kraft Kroger Maalox market share Mattel Maxwell House McDonald's merchandising million NatWest Nintendo objectives offer Olympic Orville Redenbacher's package participating Pepsi percent increase Pictionary Pizza Hut posters premium PROGRAM/STRATEGY promotion marketing purchase radio received Reggie restaurants retailers Root Beer sales force sales increased sampling sandwich season soft drink stations strategy sweepstakes target theme tie-in toys traffic VISA volume week winners YEAR/AWARD