Winning with promotion power: 100 best of the best promotions : the Reggae Award winners, Promotion Marketing Association of America, Inc

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Put this compendium to work for you as a sourcebook of invaluable ideas. Fine-tune the most successful and compelling sales promotions of the past 10 years to create your own off-the-charts sales promotions. These award-winning promotion campaigns have been honored by the Promotion Marketing Association of America (PMAA) based on their originality, execution, and results.

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