WoW Entrepreneur - How to Start Your Own Business

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Kevin Benfield, Aug 2, 2008 - 104 pages
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This self-study course has been written for those who are considering starting their own business or have recently done so. Students are invited to answer five key questions: 1: Do you have what it takes to be an entrepreneur?2: Where are you going?3: Does it all add up?4: Who are you talking to? 5: How do you sell successfully? The final Unit 6. is Bringing it all together. The principles are illustrated with numerous examples, interactive exercises, questions and two fully developed case studies. The course ends with a multiple choice test and the chance to build your own fully developed personalised business plan.
 

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Contents

Do you have what it takes to be an entrepreneur? 8 What is an entrepreneur?
8
Where are you going? Getting started
22
Does it all add up? Checking out finance people
37
Who are you talking to? Developing your marketing 51 Developing your marketing strategy
51
How do you sell successfully? Turning prospects into
66
Bringing it all together Finalising the Business Plan
80
Course SelfAssessment
95
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