Women on Top: How Women Entrepreneurs Are Rewriting the Rules of Business Success

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Penguin Books, Feb 26, 2008 - Biography & Autobiography - 274 pages
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More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts; as a result they're creating company cultures that are better able to meet the demands of the new economy. Heffernan's stories about real women making really serious profits is a must- read for all entrepreneurs-male or female, whether well established or just starting up-as well as anyone seeking to understand what it takes to do business today.

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How she does it: how women entrepreneurs are changing the rules of business success

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A woman who has been the CEO of six companies, Heffernan is an unusual breed, but here she argues that she's notthat unusual. Women represent the fastest-growing segment of the entrepreneurial ... Read full review

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About the author (2008)

Margaret Heffernan has been the CEO of five different businesses. She lectures on the business circuit and has appeared on NPR's Talk of the Nation and Marketplace as well as CNN and CNBC. She is a regular contributor to Fast Company and Real Business.

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