Women, Technology and Entrepreneurship: Global Case Studies
Vinnie Jauhari, Charla Griffy-Brown
Reference Press, 2009 - Business & Economics - 463 pages
The book explores the dynamics of entrepreneurship initiated by women and also assesses the role of technology in sustaining the same. Through global case studies this book analyses the growth of successful entrepreneurial initiatives by women. These cases are sourced from various countries such as India, Singapore, UK, Middle East, US, Slovenia, Chile. The cases give insight into the socio-economic contexts and how in the given industry scenarios these initiatives were successful. It cases take us through the trials, tribulations and success of women entrepreneurs in diverse sectors which have leveraged technology to achieve their goals. The cases have strong conceptual underpinnings of management theory enmeshed into them. The cases also include the environmental and governmental support network, exploration of idea behind creation of a business, supporting institutions and firms, key obstacles encountered and how these were resolved, current state of business and future growth scenario. The strong management underpinning makes it a valuable resource both for entrepreneurs, managers and academics.
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