Wonderwall: Masamichi Katayama Projects
Masamichi Katayama's WonderWall: the name for highly sophisticated retail outlets. Here some of his more colourful and surprising designs. Unworldly spaces with equally unworldly names, like the topsy-turvy boutique And A, Beams T or Foot Soldier, shops that feature little conveyor belts for the display of merchandise or Nowhere "A Bathing Ape 'Busy Work Shop', a Tokyo boutique that stocks and displays garments in an oversized refrigerator that resembles the familiar unit in everybody's local supermarket - all recent additions to Japan's shopping streets - are the work of Masamichi Katayama, founder of Tokyo-based WonderWall. He indulges in bouts of creativity that enrich the shopping experience with everything from refrigerators to conveyor belts. More than just attempts to be futuristic or extravagant, they are highly sophisticated retail outlets. Not to mention great fun! In a land of commerce like Japan, whose post-war economic boom not only introduced a wave of cultural diversity but also accentuated the deep-seated differences between old and new, as well as between East and West, Katayama is the consummate consumer. With his shop designs for *A Bathing Ape, a charismatic apparel brand, Katayama has ventured beyond the streets of Japan, into the cities of London and New York.
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