Wool to Weta: Transforming New Zealand's Culture and Economy

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Auckland University Press, 2009 - Business & Economics - 174 pages

Evaluating the competitiveness of New Zealand’s current economy, this authoritative analysis argues the need to switch from agriculture and tourism as the economic backbone of the country and suggests that the emerging industries of science, technology, and intellectual property will offer more prosperity. Highlighting interviews with entrepreneurs who are creating successful science- and technology-based businesses--including Weta workshop, the cinema special effects company that worked on the Lord of the Rings film trilogy--the study explores vital topics regarding sustainable wealth and cultural change. Interviewees include physicist Andrew Coy, professor Bill Denny, entrepreneur Stephen Tindall, and Weta workshop creator and director Richard Taylor.

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About the author (2009)

Paul Callaghan is the Alan MacDiarmid Professor of Physical Sciences at Victoria University of Wellington; the head of the MacDiarmid Institute for Advanced Materials and Nanotechnology; and the founding director of Magritek, a company that sells nuclear magnetic resonance instruments. He has published more than 200 articles in scientific journals and is the author of Are Angels OK?: The Parallel Universes of New Zealand Writers and Scientists; As Far As We Know: Conversations about Science, Life and the Universe; and Principles of Nuclear Magnetic Resonance Microscopy.

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