Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever
Yes, it’s true: you can learn how to be a verbal wizard!
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?
Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.
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FOCUS YOUR THOUGHTS
CAPTURE THE SECRETS
The Mad Lib Protocol
IYER THE SOUND EFFECTS
PIAY WITH WORDS
I2 PUMP IRONC
I3 PUII WORDS IAUI
I4 TEII A STORY
I5 SPEAK I0 A GROUP
I6 WIN AN ARGUMENT
I7 BE THE HERO
I TEEHNAl TERMS
I0 CHANGE REAIITY
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absurdum alliteration analogy argument audience belonging trope better boys Budweiser frogs carrots catalog chapter create deﬁnition descriptive label device exaggeration EXERCISE expression Feghoot feigned precision ﬁgure ﬁnd ﬁne ﬁrst George homonyms hyperbole IAYER THE SOUND idiot if-then clause ifyou INVENT irony Katy Perry key words kids kind litotes look Mad Lib Margaret Wise Brown mean memorable metaphor metonymy mirror image movie multiple synonyms nonliteral nouns Obama old lady onomatopoeia paradox person phrase picture pith method play portmanteau Potato Head puns quote reductio ad absurdum repeat changer repetition rhetorical rhymes Russian doll Sarah Palin sentence simile slogan someone SOUND EFFECTS sound symbolism speak speech story synecdoche talking technique tell thought turn understatement unwriting venereal language verb What's wife witcraft witty woman WORD HERO word repeater wordplay writing