Word Hero: A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever

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Three Rivers Press, 2011 - Language Arts & Disciplines - 334 pages
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Yes, it’s true: you can learn how to be a verbal wizard!
 
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  
 
Daunting as it may seem, there’s nothing mystical about witcraft.  Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
 
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.
 
With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.
 

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Contents

FOCUS YOUR THOUGHTS
14
CAPTURE THE SECRETS
26
PRlIIE MIGI
39
The Mad Lib Protocol
41
IYER THE SOUND EFFECTS
49
PIAY WITH WORDS
72
INVENTNEW WORDS
86
REPEAT YOURSELF
102
I2 PUMP IRONC
195
I3 PUII WORDS IAUI
214
I4 TEII A STORY
235
I5 SPEAK I0 A GROUP
253
I6 WIN AN ARGUMENT
266
I7 BE THE HERO
283
APPENDIX
293
I TEEHNAl TERMS
299

PART III
117
TRANSFORM THINGS
141
I0 CHANGE REAIITY
159
MKNUWIEDGMENTS
334
Copyright

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About the author (2011)

JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.  His previous book on language, Thank You for Arguing, has sold more than 100,000 copies.

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