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Importance and early development of the alphabet
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acrylic aesthetic Alcuin alphabet angle applied appropriate architect architectural Art Deco Art Nouveau blue brick brilliant cutting bronze building calligraphers capitals Carved century character cold cathode colour contrasting Copenhagen decoration developed distance effect Egyptian employ England examples face fascia flag flexible Fraktur France gilded glass gold Gothic graphic Greek illuminated important incised Inlaid inscriptions inspiration integrated interest Jan Tschichold Johnston's Kufic legend legibility letter tiles letterforms letterstyle light logotype London London Heathrow Airport marble material method modelling Moderns monoline neon Painted fascia Paris pictograms plastic plate problem produced Projecting signs provides recognisable Roman scene script seen shape sheet metal shown situation slab serif space square stencil stone street names stroke thickness structure suggest surface symbols technique three-dimensional letters tube typefaces usually V-cut vertical visual vitreous enamel wall word Zurich