Working for Yourself: An Entrepreneur's Guide to the Basics

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Kogan Page Publishers, 2006 - Entrepreneurship - 319 pages
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working for yourself can seem a very daunting prospect, but this helpful guide answers every question a would-be entrepreneur needs to know. fully revised and updated it reflects all the latest developments in the world of self-employment and new business.

all the major issues which need to be considered when starting up alone are dealt with, such as raising finance, keeping accounts, tax and legal aspects, marketing, it and choice of premises. there’s also friendly advice and lots of useful tips from case studies of those who’ve already made the leap into self-employment.

the best guide of its kind available, it’s essential reading for any budding entrepreneur plus those already working for themselves who wish to avoid the pitfalls.

 

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Contents

How Well Prepared Are You?
3
SelfEmployment Alternatives
11
Starting a Business
43
Choosing Professional and Other Outside Advisers
61
Business Planning
74
Choosing Your Bank
83
Presenting Your Case for Raising Capital
95
Budgeting and CashFlow Forecasting
101
Websites for Small Businesses
209
Choosing Premises
216
Legal Basics
224
Researching Your Market
236
Costing Pricing and Estimating
244
Marketing Your Work
253
Is Foreign Trade Fun?
267
Planning for Growth
275

Simple Accounting Systems and Their Uses
119
Invoicing and Credit Control
135
VAT
143
Pensions and Health Insurance
167
Employing People
181
Using IT to Run Your Office
198
Useful Information
285
Useful Contacts
300
Further Reading from Kogan Page
312
Index of Advertisers
320
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About the author (2006)

Jonathan Reuvid has a background in investment banking, financial consultancy and marketing strategy. He is well known for his reliable, straight-forward advice, and is also the author of Working Abroad and Start Up and Run Your Own Business, both published by Kogan Page.

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