World Changers: 25 Entrepreneurs Who Changed Business as We Knew It

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Penguin, Dec 8, 2011 - Business & Economics - 256 pages
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What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business?

Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself?

Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream.

You'll learn the inspiring stories of how these world changers discovered their disruptive ideas, then made them a reality; overcame a variety of obstacles; and created sustainable enterprises. You'll get the firsthand accounts of how:

  • Bernie Marcus and Arthur Blank got the confidence to start The Home Depot after being fired from their jobs.
  • Reed Hastings turned a forty-dollar video late fee into a disruptive upstart called Netflix.
  • Herb Kohler, the "reluctant prince of porcelain," came back to the family business and made it number one in its industry again.
  • Narayana Murthy, after one fateful train ride and wrongful incarceration, converted from communist to capitalist and cofounded one of the most successful entrepreneurial ventures in India.

    World Changers is an inspiration for those who want to create something meaningful on their own. It serves as both a celebration of entrepreneurial achievement as well as a practical handbook for everyone who dreams of starting his or her own world-changing business.


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Hello my name is Zachary Lamb and I am a business major with University of Baltimore. World Changers: 25 Entrepreneurs Who Changed Business as We Knew It is phenomenal. This book is not your ordinary book that describes scenery or uses unique descriptions of its surroundings. It is a book that is based upon twenty-five of the greatest entrepreneurs of our time. Each entrepreneur was interviewed and asked a series of questions mostly based upon how they founded their business, some of the hardships they face, and what advice they can give to young entrepreneurs. Each entrepreneur was giving a different look on business and how to make it successful. I could not put the book down. I was craving the knowledge that was within the pages and I was learning more and more page-by-page. Every single aspiring entrepreneur should read this book. It gives you insight on how the greatest entrepreneurs overcame adversity and built their great business. I find it astonishing how many of the entrepreneurs were close to filing bankruptcy but they were able to find a successful formula to keep their doors open. They spoke about how they stepped down and hired a CEO and how the CEO did not know their product or the shareholders removed the founder from the board. It is very inspiring how they were normal people and they built their great businesses based on do or die or having their backs up against the wall. I admire every single entrepreneur in this book and it is so difficult to select my favorite one.  

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About the author (2011)

John A. Byrne's distinguished magazine career included periods as executive editor of BusinessWeek, editor in chief of Fast Company, and associate editor at Forbes. He is the founder of C-Change Media, a digital media company that is building a network of Web sites and blogs in business niches. He is the author or coauthor of eight other previous books, including Jack: Straight from the Gut, with Jack Welch. He lives in Corte Madera, California.

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