World Famous: How to Give Your Business a Kick-Ass Brand Identity

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AMACOM Div American Mgmt Assn, May 20, 2009 - Business & Economics - 240 pages
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There are masses of people just waiting to do business with you...once they are so inspired. World Famous reveals the enormous possibilities awaiting you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Whether you see your own or your business’s persona as a hip, young gunslinger, or a cultivated purveyor of luxury, this eye-opening, strategy-filled book shows you how to build your own world famous brand by touching people’s hearts and minds...and doing so in such a way that they feel compelled to do business with you. You’ll find out how to: • identify what motivates your target market • define and communicate the unique personality of your business • find uncommon ways to add value • truly engage the market • get people’s attention...and keep it Your business deserves to be world famous, and this inspiring book arms you with the tools to command true loyalty and attract more business than ever before.
 

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Contents

The Obvious Choice
1
DARE
9
DISCOVER THE POWER OF THE SUPERNICHE
35
DEFINE YOUR DIFFERENCE
67
ADD VALUE
155
READY SET ENGAGE
171
Onward
213
Index
217
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About the author (2009)

David Tyreman (Honolulu, HI) built his own consultancy into a World Famous brand in the same way he’s taught thousands of others to do so. His clients have included Nike, Polo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others. He has been featured on CNN, the front page of the Wall Street Journal, and many other TV shows, magazines, and newspapers.

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