World as Design: Writings of Design

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John Wiley & Sons, Jul 27, 1994 - Architecture - 192 pages
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Otl Aicher's writings are explorations of that world. They are a substantive part of his work. In moving through the history of thought and design, building and construction he assures the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilization culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitute offers. Otl Aicher has a taste for dispute. For this reason this volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. Aicher fights with productive obstinacy above all for the renewal of Modernism, which he says has largely exhausted itself in aesthetic visions. He insists that the ordinary working day is still more important than "cultural sunday." Wolfgang Jean Stock
 

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I haven't read this yet... but I've heard that it is an intense read and this isn't a barrier against reading it, it's the typesetting in the book. All them hyphens won't help the flow of the text!

Contents

preface by sir norman foster
9
introduction
10
crisis of modernism
16
doing without symbols
28
aesthetic existence
36
the third modernism
40
charles eames
62
hans gugelot
66
the signature
124
intelligent building
132
my workspace does not yet exist
138
difficulties for architects and designers
143
appearance
150
graphic designers space to be themselves
167
a new typeface
175
the world as design
179

flying machines by paul mc cready
77
bauhaus and
85
architecture as a reflection of the state
94
the nonusable useful item
113
afterword
190
sources
192
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About the author (1994)

otl aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule für gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture -- all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher's work is the fact that it is anchored in a "philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. aicher's writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.

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