World as Laboratory: Experiments with Mice, Mazes, and Men

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Farrar, Straus and Giroux, Nov 28, 2006 - Science - 304 pages

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.


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World as laboratory: experiments with mice, mazes, and men

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This intriguing history of social engineering reveals both the boldness of its failures and its living legacy in contemporary applications like focus groups and advertising techniques, behavior ... Read full review


Title Page
Strange Fruits and Virgin Births
Running the Maze
Embracing the Real
Freud and Behaviorism
An Ordinary Evening in
The Biggest File
Anthropologys Laboratory
The Impossible Experiment
The Real World

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About the author (2006)

Rebecca Lemov teaches history and anthropology at the University of Washington. World as Laboratory is her first book.

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