World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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John Wiley & Sons, Feb 23, 2009 - Business & Economics - 208 pages
A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

 

What people are saying - Write a review

LibraryThing Review

User Review  - garydale - LibraryThing

I have been an avid reader of David Meerman Scott’s blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won’t be that surprised that I ... Read full review

LibraryThing Review

User Review  - markdeo - LibraryThing

A very important book in the Internet/Marketing arena. Reminded me of some things I read in "Leading the Revolution" by Gary Hamel, in terms of Business Concept Innovation. Provides excellent examples ... Read full review

Contents

Nobody Cares about Your Products Except You
23
No Coercion Required
61
Lose Control
69
Put Down Roots
105
Create Triggers that Encourage People to Share
129
Point the World to Your Virtual Doorstep
161
Your Challenge
195
Index
199
About the Author
204
Acknowledgments
205
David Meerman Scott live at your event
206
Advertisement
209
Copyright

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About the author (2009)

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

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