Writing Copy?For Dummies

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John Wiley & Sons, May 4, 2011 - Reference - 384 pages
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Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

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Building Awareness of Your Business
n erstan in o ritin Basics
Marching Ahead with Copywriting Fundamentals
Direct Response Writing That Makes the Sale
Working with the Power of Direct Response
Writing Direct Response Letters That Win Business
Creating Direct Response Brochures That Sizzle and Sell
Basic Branding 101
Creating Effectiye Press Releases and Press Kits
M n in the ales u ort stem
Crafting Collateral Using Supporting Materials
writing to Sell to a Business Not a Consumer
Looking at Special tlopyyyriting Situations
The Part of Tens
Ten Cures for Common Copywriting Problems

Completing the Direct Response Package
Blasting Away with EMail
T nFast a s to Fin 0 ritin Ins iration

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About the author (2011)

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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