Writing That Works, 3rd Edition: How to Communicate Effectively in Business

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Harper Collins, Aug 31, 2010 - Business & Economics - 208 pages

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

  • E-mails, memos and letters that get read—and get action
  • Proposals, recommendations, and presentations that sell ideas
  • Plans and reports that get things done
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

And much more.




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Review: Writing That Works

User Review  - Juliette Lim - Goodreads

I got this book in the hopes of learning how to write better. But what I realized midway is that writing - even business writing - does not work out to be a formula. Writing has styles and varies per ... Read full review


Writing That Works
Dont Mumbleand Other Principles of Effective Writing
I Love My Computer
Emailthe Great Mailbox in the Sky
Memos and Letters That Get Things Done
Presentations and Speeches
Plans and Reports That Make Things Happen
Recommendations and Proposals That Sell Ideas
Sales and FundRaising Letters
Coping with Political Correctness
Writing a Resumeand Getting an Interview
Editing Yourself
Making It Easy to Read
Other Books That Will Help You Write Better

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About the author (2010)

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

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