Module 6: Writing and Presenting a Business Plan

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Cengage Learning, Jul 9, 2008 - Business & Economics - 144 pages
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From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations.
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Contents

Who Do You Want to be?
1
From Ideas to Actions
11
Write Your Way into Business
29
Once Youve Got it Flaunt it
39
Take Your Plan on the Road
51
Flash Seats
63
Appendix B
97
Business Plan Competition Resources
113
Index
119
Copyright

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About the author (2008)

Dr. Karlson is Associate Vice President for Graduate, Weekend, and Accelerated programs at College of Notre Dame of Maryland. From 1996 through 2005, she taught management communication and entrepreneurship courses in the Mendoza College of Business at the University of Notre Dame. Dr. Karlson serves as an advisor to the Gigot Center for Entrepreneurial Studies, where she mentors finalist teams of undergraduates, graduate students, and Notre Dame alumni in annual business plan competition events. She has worked as a business reporter and editor for regional and national publications, and in public relations and university development as an editor and grant writer. She is the author of e-technology and the Fourth Economy (SouthWestern College Publishing, 2003), and is the author of the first edition of "Writing and Presenting a Business Plan." She holds a Mass Media Ph.D. from Michigan State University, a Master of Science in Journalism from Columbia University, and a Bachelor of Arts from Simmons College in Boston.

James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. BUSINESS WEEK magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University, in England during the 1970s. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America.

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