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analysis tree argument assertions bank bank's bar chart begin Budget Finance Corporation candy alternatives chapter Checklist choose Complex convertible debentures costs criteria decide deductive deductive argument develop diagram discussion document draft East River Ephram evaluation example exhibit figure Financial ratios future contracts graph group and order guidelines headings High Flying contract ideas important indicate introduction investment committee John Russo Lerue limit of freedom line graph loan Location logic long report look major points meet memo or report ment modified outline organization tree paragraph percent person phrases Pilawski primary reader problem solving production pyramid question the reader reader might ask recommendation reference relationships report or memo retailers revise Russo sending the assemblies sentences short memo Simpson someone storyboard tell the reader tion wheel assemblies words writing