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THE MASS MEDIA
BASIC ELEMENTS OF PRODUCTION
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action advertising American ANNCR announcements approach ARTHUR FIEDLER audience background basic Black broadcast camera characters Code Board Code Review Code Review Board commercial continuity develop dialogue director disc jockey documentary Doyle Dane Bernbach dramatic elements example FACE THE NATION FADE Fairness Doctrine Fidelio film format GANG MEMBER Hastings House hear Highbridge Park interview Kootenai LEAH listener live mass media material Michael Farmer minority MURROW NARRATOR National needs NIXON opera oriented PEGGY LEE person play prepared presented President problem Radio Code REB SIMCHA reporter routine sheet script SECRET SQUARE sequence shot soap opera special event specific station story subscriber talk tape techniques television and radio Television Code Review theme things tion viewer visual Washington women writer York