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1 The Mass Media
Basic Elements of Production
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Aaron action advertising Alka-Seltzer American ANNCR announcements approach Arturo Toscanini audience background basic Bernadette Peters boys broadcast camera characters close-up comedy commercial continuity DAVID developed dialogue director disc jockey DISSOLVE documentary dramatic elements example EZAM Face the Nation FADE Fairness Doctrine Fidelio film format GANG MEMBER guys Highbridge Park interview LEAH Library listener live Love Canal mass media material Michael Farmer MURROW NARRATOR needs opening opera oriented person picture plot prepared presented problem REB SIMCHA reporter routine sheet script segments sequence Sesame Street shot soap opera sometimes sound effects special event specific station story talk tape techniques television and radio television play theme things tion types usually VIDEO AUDIO viewer visual WBSM writer