Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound

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New Riders, 2012 - Computers - 181 pages
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With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore.
  • Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
  • Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
  • Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice
Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content.

For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.


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User Review  - jeanbmac - LibraryThing

I liked this book. There is always something new to learn, some nugget or two. This book had plenty for me. Maybe it's old hat to a lot of readers, but as I like to pick up books from the library to ... Read full review


Chapter 1 All You Really Need to Know
Chapter 2 Best Practices for Writing for the Web
Chapter 3 Working with Images
Chapter 4 Adding Motion
Chapter 5 Adding Sound
Chapter 6 Writing Nonlinear Interactive Stories
Chapter 7 Writing Succinctly
Chapter 8 Writing with Style and Good Grammar
Chapter 10 A Refresher on the Rhetorical Modes
Chapter 11 Writing Instructions
Chapter 12 Writing Blogs
Chapter 13 Revision
Chapter 14 Writing Practice

Chapter 9 Telling a Good Story

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About the author (2012)

Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.

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