Writing for the Mass Media

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Prentice-Hall, 1985 - Mass media - 234 pages
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Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

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Contents

Basic Tools of Writing
11
Style and the Stylebook
59
Writing tor Print
85
Copyright

7 other sections not shown

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About the author (1985)

University of Alabama

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