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PLANNING WHITING AND EVALUATION
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achieve action actually adaptation advertising Alfred Hitchcock arouse attention audience basic become beginning Ben Casey broadcast camera changes characterization Chayefsky's comedy commercial completely conflict create daughter decide decision-centered play decisions describe devices dialogue documentary dramatist effect elements example experience fact film final focal character George Pierce Baker girl goal happening Horton Foote ideas important individual interest involved Kimble Leonetti listener live Lone Ranger major Martin Maloney Marty Marty's material Maynard and Company means Mosel mother movie narration nature newscast original Paddy Chayefsky particular permit person playwright plot presented problem production Rabbit Trap radio drama reflect Reginald Rose reveal Rod Serling scene screen script serial Serling shot situation sometimes sound speech story struggle suspense technique television drama tells theme tion traits TV drama TV play usually values viewer violence Walter Kerr words writer