What people are saying - Write a review
We haven't found any reviews in the usual places.
e DECISIONS ABOUT AUDIENCE
e DECISIONS ABOUT PURPOSE
10 other sections not shown
achieve American anecdote audience and occasion audience's avoid Billy Crystal cause choose clarity colorful composing contrast credibility deduction deductive reasoning device diction economic effect emphasize entertaining evidence example expectations and decorum experience express False dilemma favor feel figures flawed goal gonna Helps audiences Hillary Rodham Clinton human humor hyperbaton identify illustrates imagery induction informative instance isocolon issues Jack Kemp lack language leaders leadership Lech Walesa Lee Iacocca listeners litotes major ideas material material-based appeals means motive-based appeals numbers nurses onomatopoeia pattern Paula Stern persuasive Peter Jennings political practical President problem quotations reasoning references reform relationship relevant rely Sarah Weddington sense source-based appeals space exploration speaker speaking specific speech speechmaking speechwriters Stokely Carmichael structure style TABLE talking technique tell tion topical analysis types women words