Xxx: The Power of Sex in Contemporary Design

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Rockport, 2003 - Design - 177 pages
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Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This arresting volume shows how top graphic designers have leveraged the universal notion of sex to create attention-grabbing yet high-quality artistic work. Covering every medium, from print to the Web, XXX showcases images that incorporate sex in ways that range from subtle to clever to shocking. Some images hint at the act of sex itself; others flirt with humorous stereotypes. Some exude romantic overtones, and others, erotic ones. Some speak to adults, others to teens. Taken together, this alluring collection underscores that--with skill and finesse--sex can play a powerful and positive role in the creation of compelling graphic designs.

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Contents

Section 1
17
Section 2
43
Section 3
73
Copyright

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About the author (2003)

Joshua Berger is one of the founding partners of Plazm, an award-winning design and communication agency working in the fields of advertising, branding, and marketing communications. Plazm represents clients across a diverse spectrum of applications and ideas, from the brand identity and launch of an environmentally conscious travel agency to the relaunch of swimwear giant Jantzen to the global advertising for Star Wars, Episode ll: Attack of the Clones. Plazm is also the author of XXX, due out from Rockport Publishers in the fall of 2003 Plazm is located in Portland, Oregon.

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