X-Rated!: The Power of Mythic Symbolism in Popular Culture

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Palgrave Macmillan, Nov 15, 2008 - Social Science - 192 pages
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Many attack pop culture as a crude “sexual” and “celebrity-based” culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi’s treatment of letters, such as the X in “X-Rated,” the “i” in “iPod,” and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.

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Contents

The Role of Branding and Advertising in
59
Occultism in Pop Culture
111
Why We Hate to Love and Love to
141
Copyright

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About the author (2008)

Marcel Danesi is Professor of Semiotics and Anthropology at the University of Toronto. He is respected for his work in several areas of semiotic study, including youth culture and metaphor. Among his major publications are Vico, Metaphor, and The Origins of Language; Cool: The Signs and Meanings of Adolescence; The Puzzle Instinct: The Meaning of Puzzles in Human Life; Brands; and Of Cigarettes, High Heels, and Other Interesting Things. He is currently the Editor-in-Chief of Semiotica, the leading journal in semiotics.

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