Yahoo Income: How Anyone of Any Age, Location, And/or Background Can Build a Highly Profitable Online Business with Yahoo

Front Cover
Atlantic Publishing Company, 2009 - Business & Economics - 332 pages
2 Reviews

Today Yahoo! is a top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource.

Yahoo! has changed the way products and services are purchased all over the world. In recent years Yahoo! sellers posted an estimated $60 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational.

Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo!

This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without.


Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president‚e(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.† Every book has resources, contact information, and web sites of the products or companies discussed.

 

What people are saying - Write a review

LibraryThing Review

User Review  - billyburgess - LibraryThing

Yahoo! blasted onto the worldwide net in 1994 and has grown into much more than just a search engine, by providing a new unique ways for people to purchase products and services from anywhere around ... Read full review

User Review - Flag as inappropriate

Yahoo! blasted onto the worldwide net in 1994 and has grown into much more than just a search engine, by providing a new unique ways for people to purchase products and services from anywhere around the world.
Yahoo! Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Yahoo! is written in nonprofessional’s terms, so anyone with any educational background can learn how to get the best experience on there. Yahoo! helps businesses connect with new customers, and some businesses earn close to one million dollars a year by using these services.
The book gives you a basic history of how the company started and where it is today. You’ll learn how to use Yahoo! small business, how to setup your online business, marketing your products, choosing the best Yahoo! plan level, a basic understanding of Yahoo! Tools and Services, how to create and manage a Storefront, understanding the easy-to-make store changes, how to run your store, and market your store to the right customers.
I haven’t spent much time on Yahoo! since their geocities program went under, but I thought the book would make an interested read when I signed up to review it courtesy of Atlantic Publishing in exchange for this review. If you have a basic understanding the internet, then you will probably already know everything that is in Yahoo! Income, but if you are new to internet marketing and want to expand your business, then you might want to read this book.
 

Contents

Copywriting Suggestions
143
Put Up Your Storefront Part 2
147
Writing Catalog Copy
152
Setting Up Payment Options
156
Setting Up Taxes
158
Setting Up Shipping
159
Open for Business
160
Control Panels for EasytoMake Store Changes
163

Payment Gateway
32
Order Processing System
33
Ecommerce Success
36
Planning Your Ecommerce Site
38
Next Steps
39
Are You Ready to Yahoo?
43
Building up a Business
44
A Number of Advantages for Online Business
47
Get Going
56
Passing the Online Test
58
Niche Products
60
Next Steps
62
Getting Started Business Basics Part 1
65
Choosing the Perfect Name for Your Business
66
Selecting the Appropriate Business Entity
69
Business Licensing
70
Developing a Business Plan
72
Creating a Budget
75
Business Capital
76
Wholesalers and Distributing Companies
77
Getting Started Business Basics Part 2
81
Your Purpose Mission and Vision
82
Situational Analysis
84
Marketing Strategy Marketing Objectives and Financial Objectives
85
Tactical Information
86
Small Business Resources
87
Next Steps
89
Choosing Your Yahoo Plan Level
93
Ala Carte Online Services
94
Web Hosting and Domain Names
95
Merchant Solutions
98
Yahoo Tools and Services
103
Product Catalog
104
Shopping Cart and Checkout
106
Customer Service
108
Payment Processing
110
Inventory Management
111
Product Promotions
112
Application Integration
113
Web Hosting Domain Names and Business Email Accounts
114
Security
115
Reliability
116
Online Marketing
117
Is Yahoo the Solution for You?
119
Put Up Your Storefront Part 1
121
Creating a Merchant Solutions Account
122
Creating Your Web Store
125
Design Tips
129
Connecting with Your Customers
134
Additional tools from Yahoo
171
Other Available Services
173
Search Engines
174
Web Hosting Control Panel
180
Domain Control Panel
183
Email Control Panel
185
Running Your Yahoo Store
189
Initial launch of your Yahoo Store
190
Issuing a Press Release
191
DaytoDay Operations
194
Payment Processing
197
Retrieving Orders
198
Canceling Orders
199
Crediting Orders
201
Additional Fraud Safeguard from Yahoo IP Blocking
205
Shipping
206
Packaging
207
Bookkeeping
208
Restocking Inventory
209
Site Management
210
Marketing Your Yahoo Store Part 1
215
Basic Marketing Principles
216
Promote Your Store Using Yahoo Services
217
Submitnet
221
Marketing Your Yahoo Store Part 2
225
Yahoo Sponsor Listing and Shopping
232
Store Gift Certificates
233
Yahoo Groups and Other Online Forums
234
Providing a Positive Buying Experience
235
Using Emails to Foster Relationships
241
Marketing Your Yahoo Store Part 3
249
Advertising
256
Promotions
257
Networking Off and Online
258
Publicity
260
Online Social Networking
261
Establishing Credibility with a Blog
267
Joining Forums
278
EZines
279
Yahoo Marketing Extras
281
Creating Your Yearly Marketing Plan
285
Marketing Strategies for Success
293
Yahoo Just Keeps Going
299
List of Yahoo Services
307
Bibliography
313
Glossary of Terms
315
About the Authors
327
Index
329
Copyright

Common terms and phrases

About the author (2009)

During her years as a communication consultant for nonprofit and business clients, Sharon L. Cohen watched and appreciated the rise of the Internet as it affected and changed the world. Once spending most of her time publishing print marketing and information materials and books for nonprofit organizations and corporations, she now communicates online to complete writing projects for businesses, offer grammatical and literary advice to students, interface with newfound associates and old friends worldwide, and find answers to arcane research questions with several Google clicks. With a passion for writing and reading, she has spent many a day visiting and working in libraries and perusing and ordering books from Amazon. She continues to watch with appreciation the way the Internet may be used to enhance world communication and shared learning and bring education and literacy to the global village. Cohen is the author of Yahoo Income, Amazon Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Amazon and 199 Internet-Based Businesses You Can Start with Less than One Thousand Dollars: Secrets, Techniques, and Strategies Ordinary People Use Every Day to Make Millions, also published by Atlantic Publishing Group.

Bibliographic information