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activity in Yellow advertising activity advertising law firms American Bar Association Attorney Bates decision Billboards Breakdown and comparison breakdown of firms Commission on Advertising comparison of private concentrate consumer attitudes contingency fee Decrease Activity 2.3585 decrease the activity display ads elements fields of practice firm's advertisements firm's listings firm's revenue firms that advertise firms that listed Frequency Percentage Cumulative in-column ads included increased the firm's LawPoll lawyer ads lawyers who advertise legal services levels of satisfaction Mean responses Mean Satisfaction 2.0647 Milwaukee multiple offices Newspapers number of lawyers Oakland Pages have increased Pages lawyer advertising Percentage Cumulative Percentage Percentage Strongly Agree Phoenix population mean practice setting pre-test private practitioners questionnaire responses of firms solo practitioners statement Strongly Disagree Supra survey survey sample Table telephone directories telephone number Television trade names types usage Yellow Pages activity Yellow Pages ads Yellow Pages advertising Yellow Pages directory Yellow Pages lawyer