Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life

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Grand Central Publishing, Feb 20, 2012 - Business & Economics - 272 pages
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Accountability . . . Overcoming adversity . . . Taking charge of your life . . . Learning how to succeed when others expect you to fail. These are the essences of Coach Carter's basic building blocks for winning in life. From learning about the quality of one's character to the love of learning-as well as the importance of self-discipline and spirituality-Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life. His fundamental belief is that you must start with respect for others, your community, and your environment before you can attain your own goals, both personally and professionally.

As the no-nonsense head coach of the Richmond High School boys' basketball team from 1997-2002, Ken "Coach" Carter gained nationwide fame when he locked his undefeated team out of the gym in order to push them to improve their grades. Since then, Coach Carter has remained in the public eye as a highly sought-after speaker-partaking in more than 125 speaking engagements per year-for youth groups and educational panels worldwide. In January 2012, Coach Carter opened the Coach Carter Impact Academy, which provides room and board, as well as a business school for developing entrepreneurs. Over the years, the author has received numerous awards and continues to help at-risk youth daily through the Coach Ken Carter Foundation.

YES MA'AM, NO SIR spells out Coach's 12 lessons for success. Inspirational, motivational, and informational, this is must-reading for anyone who truly wants to know how to get ahead.

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Reviewed by Janet J for Readers Favorite
Coach Ken Carter made headlines around the world when he locked his Richmond, California High School basketball team out of the gym because some of the
players had not honored the contract they had signed with him, in which they agreed to keep a 2.3 GPA. Even a movie has been made about this remarkable man and the way he coached his team.
Success begins with healthy self-esteem, he says; something he emphasized in many situations on and off the court. Though his team lost their final playoff game, Hollywood wanted the movie to have a happy ending; the producers wanted to change the story. Carter refused, saying that losing that game taught the team more than winning would have, and that the true story should be portrayed. This is just one example of the character of Coach Carter in "Yes, Ma'am, No, Sir, The Twelve Essential Steps for Success in Life." Carter has also had great success in the business world, as a motivational speaker, and as a writer. He believes that coaching is teaching, few things are more important than education, and education is something anyone can and should pursue throughout life. His coaching extended to every aspect of his players’ lives and taught them to expect more from themselves than they had ever dreamed of achieving. As a parent of athletic sons, I know how important a coach’s example and personal philosophy can be.
This highly quotable book is narrated by Vince Bailey, with occasional inserts by author Ken Carter. The voice and narration are very well done. "Yes, Ma'am, No Sir, the Twelve Essential Steps for Success in Life" is an excellent, motivating and inspiring book, and Carter is a living example of his formula for success.

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About the author (2012)

Ken Carter was previously Head Coach for Richmond High School (Richmond, CA), from 1997 - 2002. Coach Carter is best known for locking out his undefeated Varsity basketball team in order to push them to improve their grades, which was later featured in an MTV film, Coach Carter. Ken Carter is an advocate for Richmond's youth and is active in his community. In addition to coaching, Ken Carter is owner/operator of Prime Time Publications and Prime Time Sports.

Coach Carter attended George Fox University, Oregon and has to his credit the following awards: Harvard Club's Distinguished Secondary Educator Award, NAACP's Impact Citizen of the Year Award, California State Lottery/Governor Gray Davis' Heroes in Education Award, San Francisco Mayor, Willie Brown's Leadership Award, California's Unsung Heroes Award, the A.N.G. California Boy's Coach of the Year Award, and has been presented with a Proclamation from the City of Richmond. He was recently honored as a recipient of CityFlight Newsmagazine's the "Ten Most Influential African Americans in the Bay Area" for 2000 in the Sports category.

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