Anthony Ingold, Ian Yeoman, Una McMahon-Beattie
Cengage Learning EMEA, 2000 - Business & Economics - 345 pages
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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accommodation achieved airline industry approach areas average Birmingham City FC capacity management cent client competitive conference capacity contract Cornell Hotel cruise decision-making decisions demand destination Dickinson and Vladimir discounted Donaghy easyJet effective enquiry example facilities factors fares flight food and beverage forecasting front office guests Historic Scotland holiday hospitality and tourism Hospitality Management Hotel and Restaurant hotel industry hotel managers Huyton identified implementation improvement increase information systems Ingold Internet inventory Kimes London marginal cost market mix market segments Napier University no-shows Northern Ireland occupancy offer organizations Orkin overall overbooking package passengers potential Priceline.com problem profit respondents Restaurant Administration Quarterly revenue management room rate season seats sector sell SMHEs SMHOs staff strategies techniques ticket tour operators variables venue visitor attractions yield management system yield management team YM system