Yield Management

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Anthony Ingold, Ian Yeoman, Una McMahon-Beattie
Cengage Learning EMEA, 2000 - Business & Economics - 345 pages
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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
 

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Contents

I
vii
II
xii
III
xiii
IV
1
V
15
VI
32
VII
45
VIII
69
XVI
162
XVII
177
XVIII
179
XIX
198
XX
211
XXI
233
XXII
256
XXIII
271

IX
85
X
98
XI
109
XII
111
XIII
131
XIV
140
XV
149
XXIV
289
XXV
303
XXVI
315
XXVII
339
XXVIII
343
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