Yield Management

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Anthony Ingold, Ian Yeoman, Una McMahon-Beattie
Continuum, 2000 - Business & Economics - 345 pages
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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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Decision Support

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About the author (2000)

Ingold is Reader and Director or Research at the Birmingham College of Food

Yeoman is Lecturer in Hospitality Management at Napier University, Edinburgh

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